Glow’s brand identity fosters authentic credibility, setting the visual foundation for a global climate-impact leadership enterprise.
Our recursive power mark
The lock-up is the combination of the Glow symbol and wordmark. The Glow symbol represents the recursive power of solar technology. It is built from the silhouettes of solar panels, rotating in a clockwise formation to form a sun, and radiating outwards.
Our colour profile and palette
Our Recursive Gradient is one of our primary brand elements, creating instantly recognizable and uniquely Glow brand moments. In smaller applications such as social icons, please default to using predefined crops of the gradient (A/B/C).
Our color palette is designed to reinforce and support the Recursive Gradient, playing a functional yet pivotal role across brand and digital.
Note that the Orange is an accent colour only, primarily for use in UI contexts as shown below.
BLACK
- HEX #050505
- RGB 5 5 5
LIGHT GREY
- HEX #FAFAFA
- RGB 250 250 250
- PMS C 9345 C
- PMS U 9345 U
MEDIUM GREY
- HEX #F3F3F3
- RGB 243 243 243
- PMS C 9081 C
- PMS U 9081 U
WHITE
- HEX #FFFFFF
- RGB 255 255 255
LIGHT GREY
- HEX #FAFAFA
- RGB 250 250 250
- PMS C 9345 C
- PMS U 9345 U
ORANGE
- HEX #FFB472
- RGB 255 180 114
- PMS C 2016 C
- PMS U 149 U
Our typography
Söhne
Söhne is our primary brand type family. It is a contemporary yet timeless sans-serif with clean forms and commanding presence.
Duplicate Slab
Duplicate Slab is our secondary type family. It is a humanistic yet grounded serif, boasting a natural look offset by a strong personality.
Supporting visual elements enhance our brand story. From data visualizations to UI components, each element is crafted to reinforce our commitment to transparency and impact measurement.
“Crypto is a powerful force that is going to change the world. And Glow is going to show us how.”
