Glow Brand

Logos, colors, and guides.

Glow Brand Preview
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Download Brand Kit

Logos, and more.

Logo

Our definitive mark.

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Logomark

The Glow Symbol stands at the heart of Glow's visual identity, embodying the brand across all platforms.

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Wordmark

The Glow Symbol is supported and extended by the Glow wordmark.

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Full

The full Glow Logo is a combination of the Glow Symbol and the Glow wordmark.

Color Palette

Our color palette is designed to reinforce and support the Recursive Gradient, playing a functional yet pivotal role across brand and digital.

BLACK

HEX #050505

RGB 5 5 5

WHITE

HEX #FFFFFF

RGB 255 255 255

LIGHT GREY

HEX #FAFAFA

RGB 250 250 250

PMS C 9345 C

PMS U 9345 U

MEDIUM GREY

HEX #F3F3F3

RGB 243 243 243

PMS C 9081 C

PMS U 9081 U

ORANGE

HEX #FFB472

RGB 255 180 114

PMS C 2016 C

PMS U 149 U

Gradient

Our Recursive Gradient is one of our primary brand elements, creating instantly recognizable and uniquely Glow brand moments. In smaller applications such as social icons, please default to using predefined crops of the gradient (A/B/C).

RECURSIVE GRADIENT

GRADIENT A
GRADIENT B
GRADIENT C

Typography

The two typefaces that define the brand.

Font Families

AaBbCcl

SÖHNE

Söhne is a contemporary yet timeless sans-serif with clean forms and commanding presence.

Söhne can be downloaded here.

AaBbCcl

DUPLICATE SLAB

Duplicate Slab is a humanistic yet grounded serif, boasting a natural look offset by a strong personality.

Duplicate Slab can be downloaded here.

Hierarchy

Use the guide below when setting typography for balanced and legible messaging.

EYEBROW

Söhne, Haulett
Case: Caps
Tracking: 5%

A WAVE OF UNSTOPPABLE CHANGE

HEADLINE

Söhne, Mager
Case: Sentence
Leading: 100%
Tracking: -2%

We're brighter together.

SUBHEAD

Duplicate Slab, Regular
Case: Title
Leading: 100%
Tracking: -2%

32 Tons of CO2 Eliminated

BODY

Söhne, Buch
Case: Sentence
Leading: 130%
Tracking: 0%

Glow is on track to install 100 MW of solar farms in 2025, more than tripling our climate impact since launch.

CTA

Söhne, Buch
Case: Sentence
Tracking: 0%

Usage Guidelines

Primary Usage

  • •Use Söhne for headlines, body copy, and UI elements
  • •Duplicate Slab is reserved for subheads and emphasis
  • •Maintain consistent tracking values across similar elements
  • •Use appropriate font weights to create visual hierarchy

Things to Avoid

  • •Don't mix typefaces within the same text block
  • •Avoid using decorative or script fonts
  • •Don't alter the typeface proportions or spacing
  • •Avoid excessive tracking adjustments